Shop new, certified pre-owned, and used Mercedes-Benz sedans, SUVs, coupes, and EVs at Mercedes-Benz of Portsmouth. From the GLA and GLB to the C-Class and GLE, Concord drivers get a full Mercedes-Benz lineup and a finance team built to work with real budgets, not just top-tier credit.
For shoppers coming from the State House, Loudon, Penacook, or anywhere along the I-393 and I-93 corridor, the drive east to Greenland is a straight shot, and worth the trip.
New Mercedes-Benz Inventory Apply For FinancingConcord's median household leans more modest than Boston or the Seacoast towns south of us, and we built our finance process with that reality in mind, not around it.
Our team works with a broad network of lenders to help structure financing for many credit situations, and you can start a pre-approval application online before you ever leave Concord. Knowing your number before you visit takes the guesswork out of the trip.
Every Certified Pre-Owned Mercedes-Benz completes a 164-point inspection, comes with a vehicle history report, a 1-year unlimited-mileage warranty, and 24/7 roadside assistance. For a buyer stretching a budget toward a Mercedes-Benz badge, that inspection standard is what makes it feel like a safe move.
Whether you're looking at a compact GLA or working toward a GLE, the full range lives on one lot. You don't have to compromise on the badge to fit your budget.
Between State House commutes, Loudon race weekends, and weekend runs up 93 toward the Lakes Region or the White Mountains, Concord drivers ask for practicality as much as prestige. Start with our four most cross-shopped models, then browse our full new inventory.
New isn't the only way into a Mercedes-Benz, and our pre-owned inventory gives Concord shoppers a real second path. Every Certified Pre-Owned vehicle passes a 164-point inspection, and comes backed by a vehicle history report, a 1-year unlimited-mileage warranty, and 24/7 roadside assistance.
All Used Vehicles
Browse our full pre-owned lineup, Mercedes-Benz and other makes.
Certified Pre-Owned
Shop CPO vehicles backed by inspection, warranty, and roadside assistance.
Value Your Trade
Get an online estimate on your current vehicle before making the drive.
Our Kaplan Express Auto Buying tool lets Concord shoppers browse inventory, structure a deal, and move toward paperwork online, so the trip to Greenland is a formality, not the whole process.
Start Shopping OnlineMercedes-Benz of Portsmouth is part of the Kaplan Auto Group, which Jake Kaplan built from selling used tires into a New England auto business, now run by the third generation of his family. That's the kind of longevity a state capital full of institutions can appreciate.
Read Our StoryReviewers consistently mention clear pricing conversations and a team that follows through after the sale, which matters when you've driven an hour to get here.
Read Customer ReviewsOur online trade valuation tool gives you a real number on your current vehicle before you commit to the trip, so there's no surprise when you arrive.
Value Your TradeBeyond traditional auto loans, Sunbit gives Concord buyers another financing option to explore, useful if your situation doesn't fit a standard lender.
Our online payment calculator lets you model lease and finance scenarios from your kitchen table, so you know roughly what to expect before you get in the car.
Estimate Your PaymentFamily-Owned Since the 1940s, With a Racing Pedigree
Mercedes-Benz of Portsmouth operates out of Greenland, NH, part of the Kaplan Auto Group. Jake Kaplan started the business selling used tires and used cars in the early 1940s, then built one of the first franchised Jaguar dealerships in the Northeast. In the 1950s he raced Jaguars, Alfa Romeos, and Corvettes at Sebring's International 12-Hour Grand Prix and Watkins Glen, a competitive streak that still runs through how the group operates.
The Kaplan Auto Group expanded through Land Rover, Subaru, and Toyota stores across New England before adding Mercedes-Benz of Portsmouth in 2016, which earned a Best of the Best recognition in its first year. Leadership passed to Jake's daughter Sheree Kaplan-Allen in 1991, and the group still calls itself family-owned and operated first, business second.
For Concord drivers used to a state capital's mix of tradition and institutional trust, that kind of multigenerational story tends to land. It's also why Kaplan stores were offering free pickup and delivery and loaner vehicles well before those became standard practice.
Winter-Ready Maintenance, Certified Technicians, One Online Booking
A Mercedes-Benz driven through a Concord winter needs a service team that understands what road salt, cold starts, and 393 potholes actually do to a vehicle. Our service center handles scheduled maintenance, factory-recommended intervals, and repairs across the full lineup, new or pre-owned.
Book a service appointment online any time, without waiting on hold. Certified Pre-Owned vehicles come with 24/7 roadside assistance, which matters more on a rural stretch of 93 than it does in city traffic.
Sales hours run 9am to 7pm and service hours run 7:30am to 6pm, giving Concord commuters room to fit a visit around a workday that already runs long.
A few more details make the trip from Concord worth planning around.
Jake Kaplan's competitive racing background at Sebring and Watkins Glen in the 1950s still shapes how the group thinks about performance vehicles, not just moving units off a lot.
Sales hours run 9am to 7pm, giving Concord drivers room to visit after a State House workday or a shift that runs past five.
Greenland sits a short drive from downtown Portsmouth, the working waterfront, and Seacoast beaches. Concord families who make the trip east often turn it into an afternoon out, not just a stop at the dealership.
Sedans, SUVs, coupes, convertibles, and EQ electric models all sit on the same lot, so Concord shoppers cross-shopping a GLA against a C-Class don't need a second trip.
Between the online payment calculator, the trade valuation tool, and Kaplan Express, most of the legwork can happen before you leave the capital.
Buying a Mercedes-Benz outside your hometown raises its own questions. Here's what Concord shoppers ask most before making the trip to Greenland.
Mercedes-Benz of Portsmouth carries the full new lineup near Concord, including the GLA, GLB, C-Class, and GLE, along with the E-Class, S-Class, GLS, coupes, convertibles, and the all-electric EQ models. Certified Pre-Owned and used inventory round out the options.
Concord shoppers often prioritize available all-wheel drive for winter roads, driver-assist features for highway stretches like I-93, and enough cargo space for weekend trips to the Lakes Region or the White Mountains.
Certified Pre-Owned Mercedes-Benz vehicles include a 164-point inspection, a vehicle history report, a 1-year unlimited-mileage warranty, and 24/7 roadside assistance. Our team can review exact coverage on any vehicle you're considering.
The GLB offers available third-row seating in a compact footprint, while the GLE brings more room and highway comfort for family trips north. Both give Concord families flexibility without stepping outside the Mercedes-Benz lineup.
Mercedes-Benz of Portsmouth is located at 309 Portsmouth Ave, Greenland, NH 03840, about an hour east of Concord via I-393 and Route 4. Concord shoppers can start online, then plan a visit to test drive, trade in, finance, or schedule service.
Yes. Our online finance application lets Concord shoppers start pre-approval from home, and our team works with a wide range of lenders to help buyers across many credit profiles, with Sunbit available as an alternative option.
Mercedes-Benz of Portsmouth carries a full range of Certified Pre-Owned and used vehicles across the lineup, each backed by a 164-point inspection, a vehicle history report, a 1-year unlimited-mileage warranty, and roadside assistance.
From the accessible GLA to the family-ready GLE, and from Certified Pre-Owned value to flexible financing for real budgets, Mercedes-Benz of Portsmouth gives Concord shoppers a reason to make the trip east. We serve Concord, Loudon, Penacook, the Seacoast, Portsmouth, Exeter, Dover, Rochester, and Southern Maine from our Greenland showroom.
